Gucci is an Italian luxury brand of fashion and leather goods. Gucci was founded by Guccio Gucci in Florence, in 1921. He started with hand made bags and belts made with beautiful soft Italian style and handcrafted leather. Gucci climbed to 41st position in the magazine’s annual 2009 “Top Global 100 Brands” chart created by Interbrand. Gucci is also the highest-selling Italian brand. Gucci operates about 278 directly operated stores worldwide as of September 2009, and it wholesales its products through franchisees and upscale department stores. In the Forbes World’s Most Valuable Brands list, Gucci is ranked the 38th most valuable brand. As of January 2015, the creative director is Alessandro Michele.