Firenze Convention Bureau is the division of Destination Florence Convention & Visitors Bureau whose goal is to promote the Florence destination to increase the quantity and quality of events and congresses organized in the city. We take care of researching, developing and submitting applications for national and international association events. We handle over 300 requests a year for the organization of events: we recommend the best services and the best rates. Florence Academic Leader Program aims to increase the number of international business events.

Following the memorandum of understanding signed in December 2018 between the Municipality of Florence, the Metropolitan City, the Chamber of Commerce and the University of Florence, we have been selected as a single entity to carry out initiatives capable of expanding quality tourism in the city of Florence, with the aim of enhancing congress tourism and implementing interventions to de-season and relocate flows.