Big Bench Community
From Chris Bangle’s Big Benches, now a symbol of the Alta Langa, comes the BIG BENCH COMMUNITY PROJECT (BBCP) initiative, to support local enterprise, tourism and craftsmanship in the towns that host these out-of-scale installations. BBCP is a no profit initiative promoted by the american designer and his wife Catherine, Clavesana citizens since 2009, to unite the creativity of the Chris Bangle Associates S.r.l. design team with the craftsmen of this area of Piemonte. BBCP activities – strictly no profit – include both technical support for those who wish to construct offi-cial Big Benches, and collaboration with prominent local craftsmen to create products inspired by them, that may constitute a small contribution to the local economy and tourism, in the spirit of positivity that the Big Benches bring to this area. The change in perspective due to the size of the bench makes one feel like a child, able to be amazed by the beauty of the landscape seen through new eyes. The bench in less then a year became a local attraction for visitors to the area. Chris Bangle: «It is a great lesson in the use of contextual innovation. We are so obsessed by discovering new things that we often deny ourselves the interesting feeling of experiencing well known things but in a different context».